Marketing Daily
Thursday, August 15, 2013
  • Hooters Dives Into Social Media

    Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412 including those in 28 other countries) … Read the whole story

  • Macy's Misses; Ups Marketing Muscle

    Observers had expected Macy's second-quarter results to generate some of the industry's healthiest headlines. Instead, the chain's sales actually declined, with company execs saying … Read the whole story

  • Hertz Reinvents Car Rental As A Road Trip

    Instead of lines, the reinvented retail locations offer concierge style service, iPad stations for researching local information while recharging devices, as well as printers … Read the whole story

  • Mazda Racers Set To Compete

    Mazda will celebrate its racing heritage this weekend at one of the most storied vintage racing events in the world on its home track … Read the whole story

  • Franchisees Tout Authenticity, Dive Into Local Biz Social Media Presence

    Between franchisors and their franchises, who controls a brand's social media presence? A majority (51%) of franchisees surveyed reported that their franchisors are "highly … Read the whole story

  • From Reach To Relevance

    Twenty years ago I used to receive direct mail pieces addressed to "Resident." Ten years ago, I'd open snail mail that began "Dear Mr. … Read the whole story