Marketing Daily
Wednesday, August 21, 2013
  • Pepsi, MTV Team To Showcase Katy Perry

    Perry will perform "Roar," her already-released single from the album (which is reportedly setting a singles sales record for Perry), from an undisclosed location … Read the whole story

  • The Roller-Coaster Ride Has Ended For Theme Parks

    Two-thirds of all teens ages 12-17 have visited a park in the last year. That's actually a decrease from 76% five years ago. Adult … Read the whole story

  • Holiday Inn Invites Guests To 'Change View'

    IHG's Holiday Inn brand is launching a multimillion campaign with the theme "Change Your View." TV combines the Holiday Inn brand's heritage with its … Read the whole story

  • Parents Loving Early Price Cuts

    With the first bell of the school year just days away for many families, the National Retail Federation says parents are staying on budget, … Read the whole story

  • Piecing Together Mobile Analytics Still Too Complicated For Most Brands

    Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story

  • A Return To Brick And Mortar

    It's clear that the role of the physical store is changing as innovators adapt offline shopping to deliver an unprecedented level of consumers … Read the whole story

  • 120-Day Payment Term Survival Guide

    Cash is king in the advertising industry, and if your company's cash is locked up in payment purgatory, it puts your business at risk … Read the whole story