Marketing Daily
Wednesday, August 21, 2013

Top of The News

Rung At A Time For Best Buy, Penney, Kodak
by Thom Forbes

Every once in a while you see someone write a variation of "even Google/Apple/Amazon/Facebook won't be around forever" and you wonder how could that be? Sure, there have been gaffes, … Read the whole story

  • BEVERAGES
    Pepsi, MTV Team To Showcase Katy Perry
    by Karlene Lukovitz

    Perry will perform "Roar," her already-released single from the album (which is reportedly setting a singles sales record for Perry), from an undisclosed location … Read the whole story

  • ENTERTAINMENT
    The Roller-Coaster Ride Has Ended For Theme Parks
    by Laurie Petersen

    Two-thirds of all teens ages 12-17 have visited a park in the last year. That's actually a decrease from 76% five years ago. Adult … Read the whole story

  • HOSPITALITY
    Holiday Inn Invites Guests To 'Change View'
    by Tanya Gazdik

    IHG's Holiday Inn brand is launching a multimillion campaign with the theme "Change Your View." TV combines the Holiday Inn brand's heritage with its … Read the whole story

  • RETAIL
    Parents Loving Early Price Cuts
    by Sarah Mahoney

    With the first bell of the school year just days away for many families, the National Retail Federation says parents are staying on budget, … Read the whole story

  • Piecing Together Mobile Analytics Still Too Complicated For Most Brands
    by Laurie Sullivan

    Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story

  • COMMENTARY
    A Return To Brick And Mortar
    by Bradley Reeves

    It's clear that the role of the physical store is changing as innovators adapt offline shopping to deliver an unprecedented level of freedom...so consumers … Read the whole story

  • COMMENTARY
    120-Day Payment Term Survival Guide
    by Jed Simon

    Cash is king in the advertising industry, and if your company's cash is locked up in payment purgatory, it puts your business at risk … Read the whole story