Marketing Daily
Thursday, September 19, 2013
  • Swisspers Campaign: Sleep Naked For Beauty's Sake

    Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing ... Read the whole story

  • Starwood Puts Loyalty On iPad

    "Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said ... Read the whole story

  • Chipotle's 'Scarecrow': 5.5+ Million Views And Counting

    The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create ... Read the whole story

  • Y&R Study Reveals Consumers' Hidden Side

    Consumers hide their motivations. Although they claim that achieving "meaning in life" is their most important value (#1 global ranking consciously), unconsciously "sexual fulfillment" ... Read the whole story

  • Lexus Pursues Awareness With New Improv Ads

    Called "It's Your Move After Dark," the partnership with NBCUniversal comprises a series of TV spots for the IS. But the ads are not ... Read the whole story

  • Role Modeling The Way To 'Lean In'

    "The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately ... Read the whole story

  • Evolution Or Extinction: Why Innovation Is The Only Way Forward

    Digital innovation is reshaping the way most companies work, making it possible (and necessary) to embrace new technologies and expand capabilities in record time. ... Read the whole story