"Tired of being thrust onto the front lines of the nation's debate over guns," as the "New York Times"' Stephanie Strom writes in her lede, Starbucks is facing attack from … Read the whole story
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said … Read the whole story
The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create … Read the whole story
Consumers hide their motivations. Although they claim that achieving "meaning in life" is their most important value (#1 global ranking consciously), unconsciously "sexual fulfillment" … Read the whole story
Called "It's Your Move After Dark," the partnership with NBCUniversal comprises a series of TV spots for the IS. But the ads are not … Read the whole story
"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately … Read the whole story
Digital innovation is reshaping the way most companies work, making it possible (and necessary) to embrace new technologies and expand capabilities in record time. … Read the whole story