Top of The News
by Thom Forbes
Burger King is rolling out Satisfries, a crinkle-cut version of the french fry it claims contains 25% less fat and 20% fewer calories than its classic fare. Nobody's claiming that … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
RETAIL
by Sarah Mahoney
Chalking the restraint up to cooler weather, the NRF's national survey, conducted by Prosper Insights, finds that 158 million consumers plan to get their … Read the whole story
FOOD
by Karlene Lukovitz
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
TELECOM
by Karl Greenberg
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
RETAIL
by Tanya Gazdik
Home brand Waverly is featuring Snoopy and the Peanuts gang in its new ad campaign. The ads will debut in a billboard in Times … Read the whole story
TECHNOLOGY
by Aaron Baar
"At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you … Read the whole story
RETAIL
by Sarah Mahoney
Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, … Read the whole story
COMMENTARY
by David Porter
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
COMMENTARY
by Justin Gray
The beauty of social media is that it offers a two-way conversation instead of an unsolicited one-way blast. By starting with small and organic … Read the whole story