The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engagement extension of a 60-second movie pre-roll ad for the car, via AOR … Read the whole story

"CDW has done a broad range of work with stadiums," Dean Lamb, CDW's director of integrated marketing, tells Marketing Daily. "We're really trying to … Read the whole story

This time, the panda characters -- "Eddie" and "Tom-Tom" -- ponder becoming beekeepers in order to make their own version of Honey Sesame Chicken … Read the whole story

While "the economic fundamentals ought to suggest a much healthier growth," NRF President and CEO Matthew Shay says the Washington, D.C.-based trade group tempered … Read the whole story

United Airlines has unveiled a signature seat design focused on customer comfort and environmental responsibility, with a sophisticated, modern look. A United representative says … Read the whole story

Ninety-one percent of respondents said they want to have a hand in the design and development process; 91% said they want brands to enable … Read the whole story