Marketing Daily
Wednesday, October 16, 2013

Top of The News

Gummi Bear Marketing Magnate Hans Riegel, 90
by Thom Forbes

Hans Riegel, who with his brother transformed a company founded at their father's kitchen sink in Germany in 1920 into a global brand after World War II, is being remembered … Read the whole story

  • RETAIL
    Walmart Plans Biggest Black Friday Ever
    by Sarah Mahoney

    The world's largest retailer is vowing to have its loudest fourth quarter ever, with Walmart promising investors that its marketing share of voice will … Read the whole story

  • AUTOMOTIVE
    MB S-Class: Better Than A Hot Stone Massage
    by Karl Greenberg

    In the ad, enunciating the "inspire, provoke and push" ethos, viewers get a tour through the company's other facilities including those for design, crash … Read the whole story

  • RESEARCH
    Nielsen: Marketers Increase Global Ad Spend
    by Tanya Gazdik

    Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in the second quarter of 2013 and 2.8% on a year-over-year … Read the whole story

  • BEVERAGES
    Sobieski Targets 'Forgotten' Boomers
    by Karlene Lukovitz

    The brand began holding seminars, themed on its "Truth in Vodka" positioning, among the community's some 1,000 social clubs, offering education about vodka truths … Read the whole story

  • AUTOMOTIVE
    Land Rover Sets Off On 'Race The Sun'
    by Karl Greenberg

    Land Rover this week rolls out its next adventure-focused campaign for the 2014 Range Rover Sport. The effort, called "Race the Sun," follows on … Read the whole story

  • COMMENTARY
    PepsiCo's New Marketing Mindset
    by Ken Beaulieu, Op-Ed Contributor

    Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and a featured speaker at the 2013 ANA Multicultural Marketing & Diversity Conference, Nov. … Read the whole story