Top of The News
by Thom Forbes
To riff on Brian Stelter's lede in the "New York Times" this morning, in a world where everyone with a smartphone seems to be a content creator, Netflix' quarterly results … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company has also been driving the fine line -- as well as efforts to connect with younger consumers -- via partnerships with publications … Read the whole story
RESEARCH
by Sarah Mahoney
Not only has it been the most important initiative in the past two years, but 68% of those in the survey (which included 26 … Read the whole story
RESEARCH
by Tanya Gazdik
"Word of mouth ... is a key part of understanding customer satisfaction -- which, in turn, is predictive of future financial results. With today's … Read the whole story
RETAIL
by Aaron Baar
"[Retailers should] embrace Wi-Fi because it allows customers to do additional research in the store in a way that is convenient for them, thus … Read the whole story
TOURISM
by Karl Greenberg
A new deal between the governor's office and the Metropolitan Transportation Authority is touting the state's fall attractions, is the biggest tourism media commitment … Read the whole story
BEVERAGES
by Karlene Lukovitz
The programs, which reinforce the importance of kids engaging in fun, physical activities each day, particularly after school, are opportunities for Nesquik to build … Read the whole story
COMMENTARY
by Nishat Mehta
Customers have higher expectations than ever, and the transactions space must evolve to meet and exceed them. Customer-centric decisions in retail marketing help to … Read the whole story
COMMENTARY
by Ed Keller
A newly released study, "America's Most Talkative Cities," provides a top 10 ranking showing that word of mouth varies widely by market -- and … Read the whole story