Top of The News
by Thom Forbes
Thanks to the Internet and all, the auto buying process is getting more transparent for consumers, right? Well, a "USA Today" report last year effectively put the kibosh on that … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
RESEARCH
by Karl Greenberg
If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story
APPAREL
by Sarah Mahoney
AYR, which stands for All Year Round, will kick off with denim, but expand to such wardrobe basics as cotton, silk and cashmere tops. … Read the whole story
TELECOM
by Aaron Baar
According to a study from Interakt, more than one-third of wireless customers have switched providers because they felt the carrier did not live up … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan's racetrack reality-show GT Academy is back for Season Three. The program touts Nissan's performance pedigree and its NISMO (Nissan Motor Sports) marque, while … Read the whole story
COMMENTARY
by Paul Kuzma
Brand marketers and creative agencies invest millions every year in understanding the "how" of the consumer decision process, but we also need to understand … Read the whole story