Kraft Macaroni & Cheese could use a little comfort these days after the battering it has taken in social - and subsequently mainstream - media over its use of artificial … Read the whole story
Themed "Toy Feliz," the company says it's an effort to create a "truly immersive" campaign for this growing audience. And observers say it's evidence … Read the whole story
In 2012, the fast food industry spent $4.6 billion to advertise "mostly unhealthy" products, and children and teens remained key audiences for that advertising, … Read the whole story
Waldorf Astoria is launching a global ad campaign featuring former Bond girl Olga Kurylenko. The actress, who has four films in the pipeline for … Read the whole story
Overarching legal issues exist around where the firewall should be between native ads and editorial: disclosure, and permeability of the editorial/ad membrane. "What happens … Read the whole story
Next year, it may come down to our soccer prowess to keep from becoming enslaved by aliens. Samsung is putting together a soccer dream … Read the whole story
The Goodyear Tire & Rubber Company has signed up a sponsorship deal making the brand the "Official Tire" of the U.S. Ski Team, U.S. … Read the whole story
Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story
One of the biggest lessons the game of basketball has to offer brands is this: Agility is the single most sustainable competitive advantage -- … Read the whole story