Marketing Daily
Wednesday, November 6, 2013
  • Mattel Changes Tactics To Reach Millennial Latinos

    Themed "Toy Feliz," the company says it's an effort to create a "truly immersive" campaign for this growing audience. And observers say it's evidence … Read the whole story

  • Study: QSRs Still Pushing Unhealthy Food To Kids

    In 2012, the fast food industry spent $4.6 billion to advertise "mostly unhealthy" products, and children and teens remained key audiences for that advertising, … Read the whole story

  • Waldorf Astoria Ads Feature 'Bond' Girl

    Waldorf Astoria is launching a global ad campaign featuring former Bond girl Olga Kurylenko. The actress, who has four films in the pipeline for … Read the whole story

  • Where's The Wall? Mulling Native Ad Legal Issues

    Overarching legal issues exist around where the firewall should be between native ads and editorial: disclosure, and permeability of the editorial/ad membrane. "What happens … Read the whole story

  • Samsung Recruits Galaxy 11

    Next year, it may come down to our soccer prowess to keep from becoming enslaved by aliens. Samsung is putting together a soccer dream … Read the whole story

  • Goodyear Straps On Skis With USSA

    The Goodyear Tire & Rubber Company has signed up a sponsorship deal making the brand the "Official Tire" of the U.S. Ski Team, U.S. … Read the whole story

  • Nine Steps To An Integrated Marketing And Advertising Campaign

    Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story

  • Brand Agility: How Good Is Your Brand At Pickup Ball?

    One of the biggest lessons the game of basketball has to offer brands is this: Agility is the single most sustainable competitive advantage -- … Read the whole story