Marketing Daily
Friday, November 8, 2013
  • Jaguar Plays Villain In First Super Bowl Spot

    The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story

  • For Stores, Unilever and Kellogg Are Rising Stars

    Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story

  • PNC Uses Humor In Video Campaign

    PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story

  • AMEX, NBA Explore 'Off the Court' Passions

    Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story

  • Philly Cream Cheese Shifts To Digital Holiday Focus

    This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story

  • FDA Moves Against Artificial Trans Fats

    Citing the health risks associated with consuming trans fat, the Food and Drug Administration has made a preliminary determination that partially hydrogenated oils (PHOs) … Read the whole story

  • Consumers Know Their Data Value, Demand Brand Rewards

    From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such … Read the whole story

  • Nurturing Brand Advocates: The Untapped Earned Media Opportunity

    Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story

  • Don't Hide The 'Advertising' In Native Advertising

    At MediaPost's OMMA Native conference in New York this week, a good chunk of panel time was devoted to the kinds of issues that … Read the whole story