Marketing Daily
Friday, November 8, 2013

Top of The News

Disney's Wonderful World Of Spinoffs And Profits
by Thom Forbes

Walt Disney's "Wonderful World of Color" has exploded into so many hues that it takes an earnings call to remind us of the full spectrum of its expanding universe. Yesterday's … Read the whole story

  • AUTOMOTIVE
    Jaguar Plays Villain In First Super Bowl Spot
    by Karl Greenberg

    The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story

  • RETAIL
    For Stores, Unilever and Kellogg Are Rising Stars
    by Sarah Mahoney

    Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story

  • FINANCIAL SERVICES
    PNC Uses Humor In Video Campaign
    by Tanya Gazdik

    PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story

  • FINANCIAL SERVICES
    AMEX, NBA Explore 'Off the Court' Passions
    by Aaron Baar

    Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story

  • FOOD
    Philly Cream Cheese Shifts To Digital Holiday Focus
    by Karlene Lukovitz

    This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story

  • FOOD
    FDA Moves Against Artificial Trans Fats
    by Karlene Lukovitz

    Citing the health risks associated with consuming trans fat, the Food and Drug Administration has made a preliminary determination that partially hydrogenated oils (PHOs) … Read the whole story

  • Consumers Know Their Data Value, Demand Brand Rewards
    by Gavin O'Malley

    From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such … Read the whole story

  • COMMENTARY
    Nurturing Brand Advocates: The Untapped Earned Media Opportunity
    by Jessica Thorpe

    Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story

  • COMMENTARY
    Don't Hide The 'Advertising' In Native Advertising
    by Karl Greenberg, Staff Writer

    At MediaPost's OMMA Native conference in New York this week, a good chunk of panel time was devoted to the kinds of issues that … Read the whole story