Marketing Daily
Thursday, November 21, 2013

Top of The News

Sales Commissions Going The Way Of Buggy Whips
by Thom Forbes

The salesforce commission is going the way of the 15% media commission if stories in the "New York Times" and "Wall Street Journal" this morning are any indication. And in … Read the whole story

  • AUTOMOTIVE
    Toyota Launches Teen Driving Campaign
    by Karl Greenberg

    The campaign includes a new spot running on sites like Hulu and ABC.com designed to drive parents to the new Web site. The ad … Read the whole story

  • RETAIL
    Gift Card Spending To Go Mobile, Set New Record
    by Sarah Mahoney

    The world's most practical, versatile and least-thought-required presents are becoming even more popular: A new survey from the NRF predicts that eight in 10 … Read the whole story

  • BEVERAGES
    Revamped Gatorade Site Aims To Engage Teen Athletes
    by Karlene Lukovitz

    Gatorade.com now features an interactive section called "The Science of G," in which Newton's body serves as a virtual guide showing what happens internally … Read the whole story

  • AUTOMOTIVE
    Q&A: Cocker Comes To RPA To Cultivate Ideas
    by Karl Greenberg

    Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the tiller on the account. Cocker, who will be SVP, group strategic planning director, … Read the whole story

  • HOSPITALITY
    Hilton Urges Workers To 'Use It Or Lose It'
    by Tanya Gazdik

    Hilton Hotels is kicking off a promotion aimed at professionals who have neglected to use their allotted vacation time. With the year drawing to … Read the whole story

  • COMMENTARY
    Rob Delaney: Human. Warrior. Falcon.
    by

    Rob Delaney is one of the luckiest people in the Twitterverse. Well, aside from all the insiders who made billions of dollars via the … Read the whole story

  • COMMENTARY
    Listen Up! CMOs Are Doing Just That
    by Drew Neisser

    Listen to the seven top marketers quoted here and you will hear why staying in touch with their customers has been integral to their … Read the whole story

  • COMMENTARY
    Four Key Ingredients To A Winning 2014 Marketing Plan
    by David Karel

    What does it take to create a marketing plan that will focus your limited time, resources and budget on what matters most to enable … Read the whole story

  • British Airways Billboard Ads Interact With Planes
    by Erik Sass

    One of the big selling points of digital billboards is interactivity -- and the definition grew wider this week thanks to British Airways, which … Read the whole story