Marketing Daily
Thursday, November 21, 2013
  • Toyota Launches Teen Driving Campaign

    The campaign includes a new spot running on sites like Hulu and designed to drive parents to the new Web site. The ad … Read the whole story

  • Gift Card Spending To Go Mobile, Set New Record

    The world's most practical, versatile and least-thought-required presents are becoming even more popular: A new survey from the NRF predicts that eight in 10 … Read the whole story

  • Revamped Gatorade Site Aims To Engage Teen Athletes now features an interactive section called "The Science of G," in which Newton's body serves as a virtual guide showing what happens internally … Read the whole story

  • Q&A: Cocker Comes To RPA To Cultivate Ideas

    Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the tiller on the account. Cocker, who will be SVP, group strategic planning director, … Read the whole story

  • Hilton Urges Workers To 'Use It Or Lose It'

    Hilton Hotels is kicking off a promotion aimed at professionals who have neglected to use their allotted vacation time. With the year drawing to … Read the whole story

  • Rob Delaney: Human. Warrior. Falcon.

    Rob Delaney is one of the luckiest people in the Twitterverse. Well, aside from all the insiders who made billions of dollars via the … Read the whole story

  • Listen Up! CMOs Are Doing Just That

    Listen to the seven top marketers quoted here and you will hear why staying in touch with their customers has been integral to their … Read the whole story

  • Four Key Ingredients To A Winning 2014 Marketing Plan

    What does it take to create a marketing plan that will focus your limited time, resources and budget on what matters most to enable … Read the whole story

  • British Airways Billboard Ads Interact With Planes

    One of the big selling points of digital billboards is interactivity -- and the definition grew wider this week thanks to British Airways, which … Read the whole story