Marketing Daily
Friday, January 3, 2014
  • That Was Easy: Staples Ditches 10-Year-Old Tagline

    "The main thing is that people don't know all the amazing stuff they can buy at Staples, from mannequins to cowboy hat-shaped hard hats," … Read the whole story

  • Big Lift In Digital, Mobile Sales Over Holidays

    The IBM Digital Analytics Benchmark study said mobile accounted for 35% of all online shopping traffic, a 40% increase versus the fourth quarter of … Read the whole story

  • 2014 Could Be Watershed Year For E-Cigs

    "The category is starting to finally come into its own," says Michael Fernandez, founder of Factory 360, an experiential marketing agency that counts among … Read the whole story

  • Panera Intros Weight-Loss Promo; Outs 'Secret' Menu

    Starting Jan. 2, consumers are being challenged to lose five pounds in six weeks by dining on the Power Menu's high-protein, low-carb, heavy-on-the-veggies bowls, … Read the whole story

  • United Offers Ad-Themed Collectible Tins

    United Airlines is giving away special edition amenity kits featuring the airline's brand campaign. "This is a creative, clever, and relatively low-cost way for … Read the whole story

  • The Top Online Brand Protection Strategies For 2014

    As digital channels continue to evolve and expand, how do you best position your brand online to face the challenges and opportunities in the … Read the whole story

  • A Carpetbagger Heads Home

    We in New York have ideas about what people do, prefer, think, and enjoy "out there." Even if we're from "out there." I, for … Read the whole story