June 3 - 6, 2024
Thursday, January 9, 2014
Top of The News
T-Mobile, the No. 4 mobile carrier that has given new life and meaning to the old Avis adage of "we try harder," fired another round yesterday - particularly at favorite … Read the whole story
SUPER BOWLA lot of brands will take to Manhattan streets next month, and assuming no one on N.J. Gov. Chris Christie's staff decides to be … Read the whole story
RETAILMark Larson, KPMG's global head of retail, says part of the sea change is that stores -- well, physical stores, anyway -- are feeling … Read the whole story
AWARDSWinners are based on their Ace Scores, which reflect the interplay between an ad's measured "persuasion" (comprised of likeability, information, attention, change, relevance and … Read the whole story
AUTOMOTIVEIn the process of arguing that there are, in fact, things to be optimistic about such as new technology, the effort also manages to … Read the whole story
PACKAGED GOODSJust in time for the January diet season, Atkins Nutritionals is launching a new campaign starring English entertainer Sharon Osbourne.The year-long campaign for the … Read the whole story
Marketers spent 12% more on search ads in Q4 2013 compared with the prior year -- but the big news for the quarter is … Read the whole story
- COMMENTARY
The singing mom who opens this (new) Old Spice commercial is so grotesquely invasive and overbearing that she spies on her adolescent son from … Read the whole story
- COMMENTARY
This is a tale of two companies. One lets you watch things, and the other lets you see things. Both are uniquely positioned -- … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
Michele Burchfield - Blume Honey Water, Founder & President
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
