Marketing Daily
Friday, January 31, 2014
  • NFL Mobile With Verizon, Gillette, Microsoft, Yahoo

    The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, is designed to be personalized for fans. It also has a "vault" of … Read the whole story

  • Squarespace Looks For Mind Share

    There are plenty of places to find to host a business or personal Web site. Squarespace, one of many Web publishing platforms, is looking … Read the whole story

  • For Street 750, X Games, Capt. America, Ride A Harley

    Part of H-D's Dark Custom line of bikes, the new Street 500 and 750 motorcycles become the de facto entry bikes for the brand. … Read the whole story

  • U.S. Bank Encourages Customers To 'Start Saving'

    U.S. Bank is encouraging customers to save via an ad campaign promoting START - Savings Today And Rewards Tomorrow. The effort is the first … Read the whole story

  • Wienerschnitzel's Retro Campaign Puts On The Dog

    Wienerschnitzel, which bills itself as the world's largest hot dog chain, has brought back its illustrated hot dog mascot in a campaign that includes … Read the whole story

  • Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas

    Michael Sprague, Kia Motor America's head of marketing and communications, says that the nameplate isn't luxury -- just a mirage. "We could use that … Read the whole story

  • Countdown To The Super Bowl

    No room for boring here. Find out more in today's Super Bowl edition of Out to Launch. Read the whole story

  • Brands Refine 'Plays' On Game Day

    Marketers have used data to tailor campaigns for years, and the new era of Big Data has paved the way for marketers to further … Read the whole story

  • Macroeconomics And The Digital Space

    Recalling eighth-grade civics may not be the most exciting thing in the world. However, if you'll bear with me, the fundamental principles of economics … Read the whole story