Marketing Daily
Tuesday, March 4, 2014
  • Chipotle Cooks Up Homegrown MLS Deal

    The keystone component is a national grassroots youth soccer program culminating, during the AT&T MLS All-Star Week in August, with the inaugural "Chipotle MLS ... Read the whole story

  • To Win Gen Y, Reebok Hones Real-People Message

    The company's new logo "reinforces that we are a fitness brand, focused not on famous athletes but on the everyday person and the role ... Read the whole story

  • Wisconsin Spoofs 'Airplane' For Tourism Effort

    Surely, you want to travel to Wisconsin. "Hey," you might be thinking. "Don't call me Shirley." The Wisconsin Department of Tourism is hoping that ... Read the whole story

  • Perdue's Harvestland In First Consumer Campaign

    "We all romanticize about how our predecessors lived," notes Via creative director Amos Goss. "While we may not want to get rid of our ... Read the whole story

  • Wahl Gets Men's Grooming Needs

    "Men don't differentiate the way the industry does between clippers and trimmers. They just see it as grooming," Watson tells "Marketing Daily." "The purpose ... Read the whole story

  • Winter Hurts Sales, But Demand Is Strong

    "Storms have artificially dampened demand, and that is illustrated by the flock back to market we saw at the end of the month," said ... Read the whole story

  • Second-Screen Apps Must Engage

    With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap ... Read the whole story