MediaPost Publications - Marketing Daily 03/04/2014

Top of The News

Microsoft Rebooting Its Marketing System

by Thom Forbes

CEO Satya Nadella rolled out a new version of Microsoft's marketing OS yesterday, announcing in a memo that Chris Capossela is replacing the departing Tami Reller as EVP and CMO. … Read the whole story

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RESTAURANTS
Chipotle Cooks Up Homegrown MLS Deal
by Karl Greenberg
The keystone component is a national grassroots youth soccer program culminating, during the AT&T MLS All-Star Week in August, with the inaugural "Chipotle MLS … Read the whole story
APPAREL
To Win Gen Y, Reebok Hones Real-People Message
by Sarah Mahoney
The company's new logo "reinforces that we are a fitness brand, focused not on famous athletes but on the everyday person and the role … Read the whole story

TOURISM
Wisconsin Spoofs 'Airplane' For Tourism Effort
by Tanya Gazdik
Surely, you want to travel to Wisconsin. "Hey," you might be thinking. "Don't call me Shirley." The Wisconsin Department of Tourism is hoping that … Read the whole story
FOOD
Perdue's Harvestland In First Consumer Campaign
by Karlene Lukovitz
"We all romanticize about how our predecessors lived," notes Via creative director Amos Goss. "While we may not want to get rid of our … Read the whole story
ELECTRONICS
Wahl Gets Men's Grooming Needs
by Aaron Baar
"Men don't differentiate the way the industry does between clippers and trimmers. They just see it as grooming," Watson tells "Marketing Daily." "The purpose … Read the whole story
AUTOMOTIVE
Winter Hurts Sales, But Demand Is Strong
by Karl Greenberg
"Storms have artificially dampened demand, and that is illustrated by the flock back to market we saw at the end of the month," said … Read the whole story
COMMENTARY
Second-Screen Apps Must Engage
by Himanshu Sareen
With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap … Read the whole story