Marketing Daily
Monday, March 10, 2014
  • Chevrolet Rolls Out Beats Music At SXSW

    Chevrolet is in its fifth year as a "Super Sponsor" at SXSW in Austin, Tex., and is using its presence there to make several ... Read the whole story

  • Amtrak Promises 'Ultimate Road Trip'

    Amtrak is rolling out two campaigns highlighting the choice and benefits that consumers have for travel. One effort promotes the national system while the ... Read the whole story

  • Minwax Gooses Gen Y's DIY Destiny

    Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a ... Read the whole story

  • Stihl Solicits Customer Stories

    "We've been receiving unsolicited testimonials from our users for some time, and we've had such great stories, we thought this would be a good ... Read the whole story

  • Lipton Wins Big At Academy Awards

    "If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," ... Read the whole story

  • Customer Champions: Lexus, Jaguar, Lincoln, Cadillac

    Dave Sargent, VP, vehicle research in the global automotive operations division at J.D. Power, tells "Marketing Daily" that the automotive results are derived from ... Read the whole story

  • Beyond Your Wildest Streams, Part II: Data Is The New Czar

    Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools ... Read the whole story

  • Mind Or Brain? No Contest

    We are at risk of losing the bigger picture: The pursuit of the more holistic, situational, and socially determined phenomena that populate the catalog ... Read the whole story