Chevrolet is in its fifth year as a "Super Sponsor" at SXSW in Austin, Tex., and is using its presence there to make several … Read the whole story

Amtrak is rolling out two campaigns highlighting the choice and benefits that consumers have for travel. One effort promotes the national system while the … Read the whole story

Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a … Read the whole story

"We've been receiving unsolicited testimonials from our users for some time, and we've had such great stories, we thought this would be a good … Read the whole story

"If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," … Read the whole story

Dave Sargent, VP, vehicle research in the global automotive operations division at J.D. Power, tells "Marketing Daily" that the automotive results are derived from … Read the whole story