Marketing Daily
Friday, April 4, 2014

Top of The News

Samsung Told The Selfie Stops At The President
by Thom Forbes

Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn't having any relation to … Read the whole story

  • RESEARCH
    Budweiser, Google Top Ace Metrix Ranks
    by Tanya Gazdik

    "Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story

  • CONFERENCE
    Salesforce Study Says CMOs Are Driving Revenue
    by Karl Greenberg

    Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story

  • FOOD
    Breyers Gelato Airing Vignettes During 'Parenthood'
    by Karlene Lukovitz

    All elements of the campaign are keyed to the concept of couples enjoying simple pleasures during "date nights," and conveying that Breyers Gelato Indulgences … Read the whole story

  • RETAIL
    Macy's Plays To Gen Y With Original Programming
    by Sarah Mahoney

    The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story

  • Pandora Listener Hours Pick Up In March, Users Flat
    by Mark Walsh

    Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story

  • COMMENTARY
    The CMO Is Now The CM(?)
    by Karl Greenberg, Staff Writer

    One result is to make marketers chief product insight officers, since product has to adjust to what consumers expect from product technology, and that … Read the whole story

  • COMMENTARY
    Listen Up, Airlines!
    by Michael Fernandez

    Delta Airlines' new loyalty program is the right move. Read the whole story