Consumers who are consciously coupled to a competing product - be it an Apple iPhone 5s or an rival Android - might be excused if they think about drawing up … Read the whole story
"We're always looking for relevant ways to connect with our customers and we wanted to take our brand position as a rebel in the … Read the whole story
The brand is backing the product with a campaign using the SAM acronym as a springboard for humorous, suggestive ads where SAM, because of … Read the whole story
"This ... drives awareness of the new product and the need to take care of your dog's teeth the same way you do your … Read the whole story
As of April 4, Taco Bell, which said in February that it would launch its new breakfast menu on March 27, had reached its … Read the whole story
It might seem like an obvious creative direction, but a TV spot breaking for Thompson's Water Seal is the first time the home improvement … Read the whole story
The automaker says the effort will include TV spots based on the videos. There will be additional videos that speak more directly to the … Read the whole story
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story