Top of The News
by Thom Forbes
As sales of its fizzy sodas dropped globally in the first quarter for the first time since 1999, Coca-Cola is betting heavily on its Freestyle dispenser that allows consumers to … Read the whole story
FOOD
by Karlene Lukovitz
In the first TV/digital spot (viewable on YouTube), which appears to spoof old porn videos, an animated candy bar "nurse" suggestively tells an animated … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Forrest McConnell III, chairman of the National Automobile Dealers Association and a Montgomery, Ala. Honda and Acura dealer, made a rousing speech. It was … Read the whole story
SPORTS
by Aaron Baar
"One of the things that was keeping people away from the game was intimidation," Arjun Chowdri, senior director of marketing and communications, tells "Marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors CEO Mary Barra was fairly defensive during the Q&A portion of the auto forum in New York and wouldn't comment on who … Read the whole story
TOURISM
by Tanya Gazdik
Enterprise Rent-A-Car, the official car of the National Hockey League, is launching a range of marketing efforts linked to the Stanley Cup playoffs, including … Read the whole story
by Laurie Sullivan
MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose … Read the whole story
COMMENTARY
by
In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin … Read the whole story