Marketing Daily
Friday, April 18, 2014
  • Consumers Fall Into Gap's Digital Initiatives

    Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta in addition to its flagship Gap chain, highlighted its efforts to bridge digital … Read the whole story

  • More Connected Devices Means More Support Needed

    "People want that sense of security. It's the closest we could see along the lies of a warranty or support service," Patrice Samuels, research … Read the whole story

  • Toyota's Scion Eyes Digital, Release Series For Awareness

    "It's no secret Toyota has had to prioritize, and that impacts product cadence," Doug Murtha, VP of Scion, tells "Marketing Daily." He says Toyota … Read the whole story

  • Chipotle Ups Prices, As Food Costs Rise

    Many restaurants - and grocery retailers - have held off increasing prices to consumers for months, but fears of losing business to competitors or … Read the whole story

  • British Airways Launches 'My Flightpath'

    "We wanted to give customers something that helps to capture the magic of flying as well as allows them to easily track and share … Read the whole story

  • Seeking Emotional Outcomes

    There is a method to Don Draper's Mad-ness. Read the whole story

  • With Table Stakes, Nothing's Off The Turntable Table At NYIAS

    Who is competing with whom? Frankly it's getting hard to tell. Read the whole story