Marketing Daily
Monday, April 21, 2014
  • Weight Loss Drug Acknowledges Struggle

    A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasizes the struggles many face when they are trying to lose or control ... Read the whole story

  • Millionaires Prefer Costco, Target, Home Depot

    "Most affluents still tend to live within their means, spending wisely. They aren't the glittering rich - the Wall Streeters, entertainers, professional athletes or ... Read the whole story

  • Bojangles Taps Sports Stars For Breakfast Wars

    Bojangles' new television ads for its breakfast meals pits recognized sports figures, like golfer Bubba Watson, against "Master Biscuit Makers" in 30-second biscuit bakeoffs. Read the whole story

  • Tablets The Next Connectivity Battleground

    According to The NPD Group, there will be 34 million active mobile broadband connected devices by the end of 2015, a nearly 50% increase ... Read the whole story

  • Evian Unleashes Social Follow-Up To 'Baby & Me 2'

    In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running ... Read the whole story

  • NBH Bank Offers Common Sense Relationship

    In a TV spot for NBH Bank, a banker is seen at his desk, intently listening while a client talks on the phone. As ... Read the whole story