Marketing Daily
Monday, June 16, 2014
  • IOS Users Like Health Apps; Android Prefer Fitness

    Health and fitness may be two of the hottest categories when it comes to smartphone use, but the appeal between the two categories (health … Read the whole story

  • Nothing Says 'Don't Smoke' Like 'Truth' On Wheels

    The road show, hitting 50 cities and 25 states this summer, with over 100 stops along the way, comprises two separate tours, each manned … Read the whole story

  • NY Lottery Predicts The Future

    The New York Lottery is targeting Millennials with a campaign that posits how a small decision can have a major life impact. The effort, … Read the whole story

  • Supreme Court Sets Precedent With Labeling Ruling

    David L. Ter Molen, a Chicago lawyer who writes the Food Identity Blog, said that the decision flips conventional wisdom about food labeling "on … Read the whole story

  • Q&A On Honda Stage's Concerts, Cars, Content

    The new Honda Stage program takes content from new bespoke, invitation-only events developed with iHeartRadio, Revolt and LiveNation. Tom Peyton, assistant VP and marketing … Read the whole story

  • Redefining Context

    Iit no longer makes sense to refer to the discipline of media planning. Context planning would be a far more appropriate way to describe … Read the whole story

  • It's Actually Pronounced Triple A

    That's the name of the ad new campaign from AAA Mid-Atlantic, developed by ad shop 160over90. "We wanted to create a brand campaign centered … Read the whole story