Marketing Daily
Monday, June 16, 2014

Top of The News

Amazon Smartphone May Be Its Missing Link
by Thom Forbes

When Jeff Bezos unveils the widely anticipated Amazon smartphone on Wednesday, it is expected to not only have "razzle-dazzle features such as motion sensors and a 3-D interface," writes the … Read the whole story

  • ELECTRONICS
    IOS Users Like Health Apps; Android Prefer Fitness
    by Aaron Baar

    Health and fitness may be two of the hottest categories when it comes to smartphone use, but the appeal between the two categories (health … Read the whole story

  • CAUSE-RELATED
    Nothing Says 'Don't Smoke' Like 'Truth' On Wheels
    by Karl Greenberg

    The road show, hitting 50 cities and 25 states this summer, with over 100 stops along the way, comprises two separate tours, each manned … Read the whole story

  • FINANCIAL SERVICES
    NY Lottery Predicts The Future
    by Aaron Baar

    The New York Lottery is targeting Millennials with a campaign that posits how a small decision can have a major life impact. The effort, … Read the whole story

  • BEVERAGES
    Supreme Court Sets Precedent With Labeling Ruling
    by Karlene Lukovitz

    David L. Ter Molen, a Chicago lawyer who writes the Food Identity Blog, said that the decision flips conventional wisdom about food labeling "on … Read the whole story

  • AUTOMOTIVE
    Q&A On Honda Stage's Concerts, Cars, Content
    by Karl Greenberg

    The new Honda Stage program takes content from new bespoke, invitation-only events developed with iHeartRadio, Revolt and LiveNation. Tom Peyton, assistant VP and marketing … Read the whole story

  • COMMENTARY
    Redefining Context
    by Alastair Boyle

    Iit no longer makes sense to refer to the discipline of media planning. Context planning would be a far more appropriate way to describe … Read the whole story

  • It's Actually Pronounced Triple A
    by Larissa Faw

    That's the name of the ad new campaign from AAA Mid-Atlantic, developed by ad shop 160over90. "We wanted to create a brand campaign centered … Read the whole story