Marketing Daily
Thursday, June 26, 2014
  • Consumers Viewing Social As Customer Service Channel

    "Facebook is still the primary place to talk about customer service," Roger Huff, director of social media and digital strategy for Accent Marketing, tells … Read the whole story

  • New Orleans Tourism Partners With Disney/ABC

    The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for a social media promotion to highlight the city's family-friendly features. The campaign will … Read the whole story

  • Muscle Maker Grill Sends Fans To The Competition

    The campaign, the first work for Muscle Maker from its new ad agency, Brunner, Pittsburgh, is intended to build, demonstrate and reward customer loyalty, … Read the whole story

  • Autos, Led By Ford, Top Interbrand's Green List

    For the past three years, Toyota has been #1. This year, however, it's Ford. The automaker wins because of its environmental action committees; employee … Read the whole story

  • Fueling Gen Y's New Passion For Power Babes

    Pantene, a brand that deserves plenty of credit for reigniting conversations about gender bias, recently released Not Sorry, a video that challenges women to … Read the whole story

  • The Drinkers Are There; Bars, Restaurants Seek Them

    While watering establishments charge top dollar for PPV events, the World Cup is free, and people are expected to pay in drink fees. One … Read the whole story

  • Traditional Grocers Lose Share; Fresh Formats Gain

    The friendly neighborhood supermarket is still losing the fight to supercenters. But within the traditional category, there is strong growth among fresh-format stores, including … Read the whole story

  • Entrepreneur Barbie Busts Through The Plastic Ceiling

    This week, Mattel, Inc. introduced "Entrepreneur Barbie." And as I gazed at the branded blonde one in her box, arrayed in her tight, happening … Read the whole story