With "disappointing" sales and a drop in revenue for its fiscal fourth quarter 2014, General Mills yesterday announced it was launching a formal review of its North American manufacturing and … Read the whole story
"Facebook is still the primary place to talk about customer service," Roger Huff, director of social media and digital strategy for Accent Marketing, tells … Read the whole story
The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for a social media promotion to highlight the city's family-friendly features. The campaign will … Read the whole story
The campaign, the first work for Muscle Maker from its new ad agency, Brunner, Pittsburgh, is intended to build, demonstrate and reward customer loyalty, … Read the whole story
For the past three years, Toyota has been #1. This year, however, it's Ford. The automaker wins because of its environmental action committees; employee … Read the whole story
Pantene, a brand that deserves plenty of credit for reigniting conversations about gender bias, recently released Not Sorry, a video that challenges women to … Read the whole story
While watering establishments charge top dollar for PPV events, the World Cup is free, and people are expected to pay in drink fees. One … Read the whole story
The friendly neighborhood supermarket is still losing the fight to supercenters. But within the traditional category, there is strong growth among fresh-format stores, including … Read the whole story
This week, Mattel, Inc. introduced "Entrepreneur Barbie." And as I gazed at the branded blonde one in her box, arrayed in her tight, happening … Read the whole story