Marketing Daily
Monday, September 8, 2014
  • Clorox Hits Street At Fashion Week For Smart Seek Bleach

    The campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a … Read the whole story

  • Mazola, WomensForum Partner On Recipe Tool

    The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholesterol meals that can be created with ingredients already in a household's pantry, … Read the whole story

  • Marvel Characters Assemble For 'Super Hero September'

    The effort will include retail partnerships, licensing, advertising and online activations that will encourage the public to "Power Up Like a Marvel Super Hero," … Read the whole story

  • Princess Cruises Partners With NFL Teams

    Princess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is … Read the whole story

  • As Subaru Grows, The Brand Stays Focused

    Alan Bethke, VP marketing at Subaru of America, talks to "Marketing Daily" about how the company supported an aggressive product strategy with marketing to … Read the whole story

  • Why The Apple 'Event' Matters To You

    It's a challenging cat-and-mouse game for all brands, but it's especially daunting for brands that haven't built a nimble process and infrastructure prepared for … Read the whole story

  • MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow

    In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story