In the wake of marchers in cities around the world protesting climate change - including a crowd estimated to be more than 300,000 in New York City where the U.N. … Read the whole story
To raise awareness for the initiative, Dunkin' Brands will post on both brands' Facebook and Twitter pages and on the foundation's Facebook page, and … Read the whole story
"People like to see real-life, relatable situations and simple information," John Schiela, president of Phoenix Marketing International, tells "Marketing Daily." "They wanted to see … Read the whole story
"The journey to a complete ad campaign taught us that we need to think differently about ourselves in order to allow our customers to … Read the whole story
Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail … Read the whole story
The company's new campaign for the 2015 Outback keeps the wry humor intact, delivering a message about adventure driving, Subaru style, while toying with … Read the whole story
Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of … Read the whole story
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
Since the passing of Steve Jobs, Apple has refrained from using the phrase so intimately connected to its founder because "One More Thing" is … Read the whole story