Marketing Daily
Monday, September 22, 2014
  • Dunkin' Launches National Fundraising Program

    To raise awareness for the initiative, Dunkin' Brands will post on both brands' Facebook and Twitter pages and on the foundation's Facebook page, and … Read the whole story

  • Consumers Like Relatable, Non-Obnoxious CE Ads

    "People like to see real-life, relatable situations and simple information," John Schiela, president of Phoenix Marketing International, tells "Marketing Daily." "They wanted to see … Read the whole story

  • AmerisourceBergen Launches First Company-Wide Effort

    "The journey to a complete ad campaign taught us that we need to think differently about ourselves in order to allow our customers to … Read the whole story

  • Unilever Launches Retail Program Around NCAA Football

    Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail … Read the whole story

  • Subaru Remembers Summer Of Love For Outback

    The company's new campaign for the 2015 Outback keeps the wry humor intact, delivering a message about adventure driving, Subaru style, while toying with … Read the whole story

  • Shopzilla Rebrands, Takes Connexity As Corporate Name

    Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of … Read the whole story

  • A Voyage To Uranus

    We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story

  • Is Apple Watch 'One More Thing'?

    Since the passing of Steve Jobs, Apple has refrained from using the phrase so intimately connected to its founder because "One More Thing" is … Read the whole story