Marketing Daily
Monday, September 29, 2014
  • Car Shoppers Ignore Ads, Dealer Or Otherwise

    According to a new study by C+R Research, commissioned by, TV spots, radio and and direct are the least trustworthy or helpful sources … Read the whole story

  • A Day In The Life Of A Marketer

    Woke up, got out of bed, I dragged a comb across my head. Went downstairs and had a cup ... spent the day barely … Read the whole story

  • Subway, Diet Coke Team On Taylor Swift Promo

    The #MeetTaylor campaign includes a sweeps offering daily drawings for a total of 46 trips-for-two to attend a concert and meet Swift during her … Read the whole story

  • Consumers Quickly Adopting Set-Top Players

    "It's right up there with tablets," David Tice, senior vice president at GfK and author of the report, tells "Marketing Daily." "Tablets have taken … Read the whole story

  • Burt's Bees Makes TV Debut

    The spot, tagged "Uncap Flavor," features whimsical animation of a series of events related to the flavors of the lip balm such as cherries … Read the whole story

  • Dunkin' Runs Video Contest For Dark Roast Launch

    Through Oct. 12, adult U.S. consumers can enter original videos in the "DDance for Dark Roast" contest to earn chances to win a grand … Read the whole story

  • P.R. Wild Pitches, Autumn Edition

    This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and … Read the whole story

  • Cultural Strategy: Why Brands Need To Know Their Changing Audiences

    I see two related opportunities for brands to meaningfully connect with audiences using story: as content for context and as content for everyday storytelling. Read the whole story