Marketing Daily
Tuesday, November 4, 2014

Top of The News

Sprint's Claure Looks To Reconnect With Consumers As He Cuts $1.5 Billion In Costs
by Thom Forbes

"What?... Can you hear me?... You're fading...." Sprint - the No. 3 mobile carrier that has been hampered by a weaker network than its lager rivals, lingering confusion over its … Read the whole story

  • APPAREL
    Cabela's Adds Luke Bryan Line
    by Sarah Mahoney

    The name comes from Route 32 Bridge, crossing over the Flint River in Georgia and connecting two counties where the superstar grew up, and … Read the whole story

  • TECHNOLOGY
    Techs, Telecoms Top WOM in Brazil, Colombia
    by Aaron Baar

    According to a study from Keller Fay Group, Samsung is the most-discussed brand in both Colombia and Brazil, while local telecom providers Claro (in … Read the whole story

  • AIRLINES
    JetBlue Launches 'Fly It Forward'
    by Tanya Gazdik

    JetBlue and its ad agency Mullen developed the program with the goal of creating a tangible manifestation of the brand's mission -- to inspire … Read the whole story

  • RESEARCH
    Marketing Still Uncoordinated At A Lot Of Companies
    by Karl Greenberg

    The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds that for two-thirds of marketing executives at large companies say their organizations are … Read the whole story

  • RESTAURANTS
    Subway's Original Gifs Spread The Love On National Sandwich Day
    by Karlene Lukovitz

    Subway got the ball rolling by posting a teaser gif on Nov. 2 ("Can't wait to share #NationalSandwichDay with you tomorrow. Stay tuned. Love, … Read the whole story

  • RETAIL
    Forrester, BrandKeys Predict Increases In Holiday E-Commerce
    by Sarah Mahoney

    Forrester Research is forecasting a $10 billion jump in online spending this holiday season, estimating that e-commerce sales in the U.S. will reach $89 … Read the whole story

  • COMMENTARY
    Owning The Winner's Circle
    by Matt Weiss

    It's the end of the year, and you've just been invited to pitch for the Finder-Spyder account. Not only would it make your year, … Read the whole story