Marketing Daily
Thursday, November 6, 2014

Top of The News

'Alex From Target' Proves The Point That Sometimes There Isn't Any
by Thom Forbes

Some Internet memes rely on added sugar and mysterious ingredients to extend their shelf lives, as we discussed yesterday. Others, such as "Alex from Target," are like French black truffles … Read the whole story

  • AUTOMOTIVE
    Lexus Goes For Excitement, Diversity With Push For RC 350 And RC F Sports Cars
    by Karl Greenberg

    Lexus says the ads will air during prime time, late night, cable and network television and cable sports. The campaign also benefits from a … Read the whole story

  • BEVERAGES
    Berkeley Passes Nation's First Tax on Sugary Beverages; S.F. Measure Fails
    by Karlene Lukovitz

    Berkeley, Calif., has become the first U.S. city to pass a measure taxing regular soft drinks and other beverages with added sugar. It means … Read the whole story

  • RETAIL
    BDO Says Santa Will Be Giving Consumer Electronics
    by Sarah Mahoney

    In its 2014 Retail Compass Survey of CMOs, a poll of 100 retail CMOs on their holiday shopping season outlook, it reports that the … Read the whole story

  • FINANCIAL SERVICES
    Coldwell Banker Enlists Sellers For Digital Content
    by Tanya Gazdik

    The new platform is the first from a real estate brand to connect buyers, sellers and agents and to create a destination for storytelling … Read the whole story

  • CONFERENCE
    Influence Doesn't Mean Fan Base And Celebrity
    by Karl Greenberg

    Kunal Muzumdar, one of the participants on an Ad:Tech NY panel on marketing using celebrities and influencers, articulated the idea that influence is relatability … Read the whole story

  • COMMENTARY
    The Evolution Of The Bundle In The Digital Era
    by Michael Amar

    With mobile phone engagement perpetually on the rise, I find it fascinating to analyze how retailers are continuously turning to employing new tactics to … Read the whole story