Marketing Daily
Thursday, November 13, 2014
  • Newcastle Intros Scotch Ale

    "One of our dreams is to get rid of the 'intimidation' factor that prevents so many people from forgoing boring 'yellow beer' and enjoying … Read the whole story

  • ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms

    ReadySetEat - a user-friendly recipe finder designed to enable busy consumers to solve the perennial "what to make for dinner" dilemma - includes several … Read the whole story

  • With Sales Off, Macy's Looks To New Marketing Efforts For Holiday

    "Women's Wear Daily" reports that Macy's' new app helps users find the looks they want by snapping a photo of outfits and uploading them, … Read the whole story

  • Microsoft, Intel, Google, Nestle and Disney Top APCO's Champions List

    The top brands meet stakeholders' most important expectations; act in a way that is consistent with what the company says; forge deeper emotional connections … Read the whole story

  • Land Rover Redefines Branded Entertainment With 'The Vanishing Game'

    Said the author, in a statement, "A Land Rover is part of the mental geography of almost every British person, I believe. Consequently, to … Read the whole story

  • Serving The Next Billion

    As a group they are aspirational, have increased educational opportunities, have mobile-enabled internet access, and are almost certain to get wealthier over time. And … Read the whole story