Marketing Daily
Tuesday, November 18, 2014
  • Soccer Marketers Dice U.S. Fan Base

    At MediaPost's Marketing Sports conference on soccer in America on Monday, panelists and speakers sharpened their X-Acto knives to slice and dice the soccer ... Read the whole story

  • Barefoot Wine Sponsors Comedy Video

    "Barefoot is all about fun and giving, so Prank it Forward is the perfect match," Elizabeth Windram, marketing manager at Barefoot Wine & Bubbly ... Read the whole story

  • Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff

    Countless brands invest in all kinds of sports sponsorships. But Cheetos has taken a decidedly novel approach by launching its own, branded exhibition soccer ... Read the whole story

  • Guitar Center Focuses On The Artist To Build The Brand

    Although the world's largest music retailer, Guitar Center, has been growing its retail footprint aggressively -- it recently opened its first New York Times ... Read the whole story

  • In A Rebranding, TVGN Looks To 'Pop' In 2015

    "As the people running this [network], we don't own the [TV Guide] magazine, and we don't own the app," says Brad Schwartz, president of ... Read the whole story

  • Creativity Hacks: Improve Your Team's Social IQ

    It all comes down to simple hacks that can improve flaws in the way new ideas flow through organizations, says David Shrier, managing director ... Read the whole story

  • What Really Motivates People To Rally Around A Cause

    Its origin can be orchestrated or organic. Its demise can be sudden or slow. And, it often inspires imitations. To create one, it's important ... Read the whole story