Marketing Daily
Monday, February 23, 2015
  • Lifebuoy Looks To Say 'Good Luck' In Chinese

    Lifebuoy, with its China agency BBH, kicked off a giveaway of a few million red packets to mark Chinese New Year on Thursday. The ... Read the whole story

  • HomeAway Redefines Family Vacations

    "The changing dynamics of families greatly influenced HomeAway's new global campaign and platform," HomeAway CEO Mariano Dima tells "Marketing Daily." Our goal is to ... Read the whole story

  • More Face Time Yields Higher Wireless Satisfaction

    According to J.D. Power, customers who purchased tablets were more satisfied than those who purchased smartphones, primarily due to the sales reps taking time ... Read the whole story

  • Dove Wants To Drown Out Body-Bashing For The Oscars

    The Academy Awards ... time for us to marvel at the red-carpet spectacle of size 2 actresses shoehorned into impossibly complicated dresses. Aware that ... Read the whole story

  • Chevrolet Stays On Top Of Racing With New Daytona 500 Ads

    The automaker is represented at the Daytona 500 by Jeff Gordon and Jimmie Johnson with Hendrick Motorsports and Kevin Harvick. The new advertising spots ... Read the whole story

  • 42% Of Millennials Think Private-Label Foods Are More Innovative

    "We're seeing a shift in consumer thinking at the grocery store," sums up Mintel food analyst Amanda Topper. "Name brand power no longer holds ... Read the whole story

  • Dead Tweeting The Oscars!

    AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango ... Read the whole story