Marketing Daily
Tuesday, February 24, 2015
  • PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing

    To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and ... Read the whole story

  • Harley-Davidson Takes Project LiveWire Overseas

    After taking the bikes on a trans-U.S. tour along Route 66 last year, the company is bringing the grassroots program to Asia, Europe and ... Read the whole story

  • Tax Refunds? Consumers Want To Save, Not Spend

    Younger people are even more prudent about their tax refunds. Among consumers between the ages of 18 and 24, 55% intend to sock their ... Read the whole story

  • Century 21 Kicks Off 2015 Efforts Without CMO

    Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief ... Read the whole story

  • Coke Launches Global Campaign To Mark Bottle's 100th

    One ad, "Together," by video director and fine art photographer David LaChapelle, shows just the hands and forearms of a wide variety of people, ... Read the whole story

  • Radio Groups Work To Free FM From Your Phone

    The campaign, which launches this week, relies heavily on pro bono radio advertising to encourage wireless carriers into unlocking this feature on all smartphones. ... Read the whole story

  • Burt's Bees Pretties Up Instagram

    Burt's Bees is looking to pretty up the pouts of its social media followers, introducing a new doodling campaign from Instagram artist @mirrorsme. The ... Read the whole story

  • Lovin' McDonald's Back To Health

    Changing leadership, simplifying its menu operations, and ramping up the "lovin" may not be enough in this incredibly competitive, rapidly changing "eating" landscape. Read the whole story