• by Sarah Mahoney  @mahoney_sarah, February 23, 2015

Burt’s Bees is looking to pretty up the pouts of its social media followers, introducing a new doodling campaign from Instagram artist @mirrorsme. The “Delight up your lips” campaign uses eight doodles created by Helene Medahl, 27, who incorporates the new shades into her signature mirror photo-doodles. The campaign, from Baldwin&, Raleigh, N.C., is meant to reach women 18 to 34, and is running across earned and paid social, digital and in print.