Marketing Daily
Wednesday, February 25, 2015
  • Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign

    It's critical for the organic yogurt maker to reach mothers precisely at specific points in children's development to convey messages about its YoBaby, YoToddler ... Read the whole story

  • Oakley Inspires With Soaring Obsessives

    Running in 22 countries, the effort is themed "One Obsession," and the ads -- from Eleven -- invite viewers to celebrate their own obsessions, ... Read the whole story

  • LG To Help NCAA 'Do Game Day Right' Until 2018

    "We both inspire and we both believe in excellence," LG's Michelle Donovan tells "Marketing Daily." "At the end of the day, we provide a ... Read the whole story

  • Social And Digital Brands Top Buzz Rankings In New Report

    Google is at the top of the list for the second year. Twitter is second, followed by Facebook. Apple is in fourth place, driven ... Read the whole story

  • DIY Enthusiasm Pushes Sales At Home Depot Higher

    "We had a strong finish to the year, as strength across the store, the recovering U.S. housing market and solid execution aided our business," ... Read the whole story

  • Lands' End Offers Trip To British Virgin Isles

    Sportswear manufacturer Lands' End is offering consumers a trip to an ultimate swimsuit destination, the British Virgin Islands. The Lands' End Getaway Tour is ... Read the whole story

  • Too Many Cooks In The Data Kitchen, Says Marketing Study

    Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half of marketers who were polled use six or more outbound channels to interact ... Read the whole story