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Donald R. Keough, who deftly steered Coca-Cola Co. through its New Coke fiasco in the 1980s and never spied a hand he wasn't ready to earnestly embrace, died in Atlanta … Read the whole story
FOODIt's critical for the organic yogurt maker to reach mothers precisely at specific points in children's development to convey messages about its YoBaby, YoToddler … Read the whole story
HOT SPOTRunning in 22 countries, the effort is themed "One Obsession," and the ads -- from Eleven -- invite viewers to celebrate their own obsessions, … Read the whole story
ELECTRONICS"We both inspire and we both believe in excellence," LG's Michelle Donovan tells "Marketing Daily." "At the end of the day, we provide a … Read the whole story
RESEARCHGoogle is at the top of the list for the second year. Twitter is second, followed by Facebook. Apple is in fourth place, driven … Read the whole story
RETAIL"We had a strong finish to the year, as strength across the store, the recovering U.S. housing market and solid execution aided our business," … Read the whole story
RETAILSportswear manufacturer Lands' End is offering consumers a trip to an ultimate swimsuit destination, the British Virgin Islands. The Lands' End Getaway Tour is … Read the whole story
RESEARCHYes Lifecycle Marketing, a Chicago-based database marketing firm, said over half of marketers who were polled use six or more outbound channels to interact … Read the whole story
