May 3 - 6, 2020
Wednesday, February 25, 2015
Top of The News
Donald R. Keough, who deftly steered Coca-Cola Co. through its New Coke fiasco in the 1980s and never spied a hand he wasn't ready to earnestly embrace, died in Atlanta ... Read the whole story
FOODIt's critical for the organic yogurt maker to reach mothers precisely at specific points in children's development to convey messages about its YoBaby, YoToddler ... Read the whole story
HOT SPOTRunning in 22 countries, the effort is themed "One Obsession," and the ads -- from Eleven -- invite viewers to celebrate their own obsessions, ... Read the whole story
ELECTRONICS"We both inspire and we both believe in excellence," LG's Michelle Donovan tells "Marketing Daily." "At the end of the day, we provide a ... Read the whole story
RESEARCHGoogle is at the top of the list for the second year. Twitter is second, followed by Facebook. Apple is in fourth place, driven ... Read the whole story
RETAIL"We had a strong finish to the year, as strength across the store, the recovering U.S. housing market and solid execution aided our business," ... Read the whole story
RETAILSportswear manufacturer Lands' End is offering consumers a trip to an ultimate swimsuit destination, the British Virgin Islands. The Lands' End Getaway Tour is ... Read the whole story
RESEARCHYes Lifecycle Marketing, a Chicago-based database marketing firm, said over half of marketers who were polled use six or more outbound channels to interact ... Read the whole story
