L.L. Bean, which has archived more about direct sales to consumers through its catalog, website and retail stores than many an Internet startup has ever learned, says it will quadruple … Read the whole story
The automaker is offering it to a wide array of Android watches and, soon, to Apple Watch. The Blue Link telematics platform for Android … Read the whole story
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story
"All small-business owners got where they are via something or someone," Karen Mawhinney, group account director at Erwin Penland, the agency behind the concept, … Read the whole story
"As a brand, we love delivering small moments of joy to consumers, but we're excited to have the opportunity to deliver something much bigger," … Read the whole story
The campaign -- the chain's first work from its new agency, Chiat/Day -- aims to establish the restaurant brand as a "voice of authority" … Read the whole story
Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story
According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story
Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? … Read the whole story