Marketing Daily
Friday, May 22, 2015
  • Mazda Says 'Driving Matters' In New Brand Campaign

    The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story

  • Eukanuba Campaign Focuses On Canine Longevity

    "The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, … Read the whole story

  • Cricket's Characters Move Into Real World

    "What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews … Read the whole story

  • Cadillac Partners With 'Cool Hunting' For Design Competition

    Says Josh Rubin, co-founder and editor in chief of "Cool Hunting": "We started planning this a little while back and presented it to [Cadillac.] … Read the whole story

  • Ketchup Dominates Memorial Day Condiment Sales

    Ketchup also enjoyed a volume lift. Leading up to the holiday, 41% of bottles sold were the 38-ounce size, versus just 22% of bottles … Read the whole story

  • New Balance, Nike, Skechers Lead In Sneaker Loyalty

    Sales of athletic footwear are off to a strong start this year, and a new customer loyalty ranking from Brand Keys puts New Balance … Read the whole story