Marketing Daily
Friday, June 26, 2015

Top of The News

McDonald's Making Progress On Healthier Options For Kids
by Thom Forbes

Depending on how you look at it, fewer kids want soda than they did after McDonald's took the option off its menu boards or, given the opportunity to express their … Read the whole story

  • The Medium Is The Bottle, A Green One: Why Heineken Dares To Be Different
    by Joe Mandese

    You don't get recognized as one of the world's most creative brands overnight. Sometimes, it comes from years of hard work, foresight and determination … Read the whole story

  • AUTOMOTIVE
    Nissan Joins The Titans NFL Team, Names Stadium
    by Karl Greenberg

    Fred Diaz, SVP, sales and marketing at Nissan North America, Inc., tells "Marketing Daily" that the deal gives Nissan branding opportunities on the exterior … Read the whole story

  • FINANCIAL SERVICES
    Chase Outranks Other Banks In Social Media Prowess
    by Tanya Gazdik

    Chase Bank came out on top in a recent analysis by NetBase of brand conversations across social media platforms. The social media analytics provider … Read the whole story

  • BEVERAGES
    Mike's Taps Celebrity Chefs For BBQ-Themed Multichannel Campaign
    by Karlene Lukovitz

    Mike's shot videos of chef Graham Elliot throwing surprise "backyard" barbecues in the elevator of a Chicago office building and on the city's Magnificent … Read the whole story

  • APPAREL
    H&M Posts Strong Sales; Outlook Less Rosy
    by Sarah Mahoney

    It plans to roll its H&M Beauty products out in 900 stores in some 40 markets, as well as offering them online. The line … Read the whole story

  • COMMENTARY
    Cannes Lions: Pregnant Kim K. Vs. The Pickles
    by

    We all know there's obvious hypocrisy surrounding the annual Cannes Lions International "Festival of Creativity": the insane costs, the scam award winners, the throwback … Read the whole story

  • COMMENTARY
    3 Day Blinds Sees Value in Customer Journey
    by Karl Greenberg, Staff Writer

    The home improvement category makes the big bucks on selling custom products built to spec. For consumers, the fit and finish has a big … Read the whole story