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Microsoft announced yesterday that its Bing search engine will power search and search advertising across all AOL sites under a 10-year agreement and that AOL will sell all its display ... Read the whole story
AUTOMOTIVEThe company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising ... Read the whole story
AUTOMOTIVEThere are no fewer than three broadcast flights, with the first starting June 29, and running through November; two waves of billboards, starting the ... Read the whole story
BEVERAGESA 30-second spot launching today in select markets, which will also air nationally for two weeks in early July, features young adults and kids ... Read the whole story
RETAILThe biggest winner is probably brand Chicago: Orbitz is reporting that the city is the No. 1 destination for Fourth of July travelers this ... Read the whole story
ENTERTAINMENTThe ability to act as a general manager or owner is becoming a top leisure activity not just for the hard-core male sports fan, ... Read the whole story
RETAILNew research from the National Retail Federation predicts that consumers will spend $6.6 billion on food to celebrate the federal holiday, while 30% intend ... Read the whole story
HOSPITALITY"What better way is there to tell the story of our hotels than real images captured by our guests," Loews Hotels & Resorts CMO ... Read the whole story
- COMMENTARY
The discrepancy burden on publishers is so ingrained in the system that in a recent study, the IAB actually put a positive spin on ... Read the whole story
