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Microsoft announced yesterday that its Bing search engine will power search and search advertising across all AOL sites under a 10-year agreement and that AOL will sell all its display … Read the whole story
AUTOMOTIVEThe company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising … Read the whole story
AUTOMOTIVEThere are no fewer than three broadcast flights, with the first starting June 29, and running through November; two waves of billboards, starting the … Read the whole story
BEVERAGESA 30-second spot launching today in select markets, which will also air nationally for two weeks in early July, features young adults and kids … Read the whole story
RETAILThe biggest winner is probably brand Chicago: Orbitz is reporting that the city is the No. 1 destination for Fourth of July travelers this … Read the whole story
ENTERTAINMENTThe ability to act as a general manager or owner is becoming a top leisure activity not just for the hard-core male sports fan, … Read the whole story
RETAILNew research from the National Retail Federation predicts that consumers will spend $6.6 billion on food to celebrate the federal holiday, while 30% intend … Read the whole story
HOSPITALITY"What better way is there to tell the story of our hotels than real images captured by our guests," Loews Hotels & Resorts CMO … Read the whole story
- COMMENTARY
The discrepancy burden on publishers is so ingrained in the system that in a recent study, the IAB actually put a positive spin on … Read the whole story
