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With auto sales cruising at autobahn speeds in North America and Europe - if sputtering in China - the 2015 Frankfurt Auto Show is shifting into high gear with media … Read the whole story
AUTOMOTIVEOver half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according … Read the whole story
RESTAURANTSThis is the latest offering from the QSR's Toasty.TV microsite, launched last year with the goal of increasing engagement with its core audience of … Read the whole story
APPARELWhile 67% of American women range in size from 14 to 24, the media fails to represent them. It's asking them to post messages … Read the whole story
FINANCIAL SERVICES"Second-screen behavior gives us the opportunity to tell those stories without being constrained to 30 seconds and to let the viewer find the story … Read the whole story
Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Jane to inject humor into the computer maker's latest B-to-B campaign. Read the whole story
- COMMENTARY
I think there's a lot of variability in the quality of retargeting data and have found that the highest performing retargeting inventory may be … Read the whole story
