Marketing Daily
Thursday, October 15, 2015

Top of The News

Nike Sets Sales Bar At $50 Billion For 2020
by Thom Forbes

With a particular focus on "athleisure" wear for women, Nike says it expects to hit annual sales of $50 billion by 2020 as e-commerce helps it extend its global heel … Read the whole story

  • FOOD
    General-Market Goya Campaign Celebrates 'Real Life Chefs'
    by Karlene Lukovitz

    After creating a Hispanic campaign for Goya's low-sodium bean products, Dieste worked with Goya on analysis and research to better understand the non-Hispanic Goya … Read the whole story

  • RETAIL
    Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
    by Sarah Mahoney

    Wal-Mart reiterated its commitment to becoming an e-commerce powerhouse, capable of bringing online shopping to mainstream America. It also unveiled a new TV spot … Read the whole story

  • ELECTRONICS
    Seeking Content, GoPro Launches Its Own Awards
    by Aaron Baar

    "What we want to do is give back to our community a portion of our revenue," Zander Lurie, GoPro's vice president of media and … Read the whole story

  • PETS
    Hallmark Teams With Best Friends Animal Society
    by Tanya Gazdik

    Hallmark and Best Friends Animal Society are teaming up to help find homes for 2,000 shelter pets in the next two years. Hallmark will … Read the whole story

  • AUTOMOTIVE
    Mazda Back For Third 'Drive For Good' With NBCU
    by Karl Greenberg

    As part of the campaign, which kicks off Oct. 14 and runs until the end of the month, people have to describe how the … Read the whole story

  • COMMENTARY
    Face-to-Face Selling Is Still Effective
    by Gavin Finn, Op-Ed Contributor

    Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch? Read the whole story