Marketing Daily
Thursday, October 22, 2015
  • For Chicago Launch, Uniqlo Takes The Train

    "Unless they've traveled outside Chicago, not a lot of people are familiar with the brand," says Ebenezer Bond, CEO of Invisible North, the experience ... Read the whole story

  • Halloween Inspires Tricks, Treats From Cheetos, Dos Equis

    Cheetos is promoting its seasonal Bag of Bones snacks and Trick-or-Treat Packs by playing off the mischievous brand identity built around the tricks of ... Read the whole story

  • Bentley Lets Your Face Configure Bentayga SUV

    One thing Bentley shoppers might have, in addition to a lot of discretionary cash, is a need for speed. The new vehicle, which has ... Read the whole story

  • Lincoln And McConaughey Help Perception, Not Consideration

    New ads are having a salubrious influence on brand perception, but not much on purchase consideration, and the awareness jolt is wearing off. That ... Read the whole story

  • Y&R Shows The Realities Of Domestic Abuse

    A provocative new spot is designed to resonate with both victims and the general public. Y&R conducted "significant testing" to find that viewers seek ... Read the whole story