Top of The News
by Thom Forbes
HomeAway, the vacation-rental service eclipsed in headlines about the sharing economy by upstart Airbnb, became the latest acquisition of Bellevue. Wash.-based Expedia, the travel site spun off from
Microsoft in … Read the whole story
RESTAURANTS
by Karlene Lukovitz
After being alerted to the situation by health officials over last weekend, Chipotle voluntarily closed not just the eight units, but 43 restaurants in … Read the whole story
RESEARCH
by Aaron Baar
"In a world where there are so many choices and consumers are so overwhelmed, usefulness is a measure they are using," Ben Gaddis, chief … Read the whole story
APPAREL
by Karl Greenberg
The effort, via AOR The Martin Agency, has an old-school offline element: a phone hotline (1-844-4COOLNOW) that involves a humorous phone tree of such … Read the whole story
RETAIL
by Tanya Gazdik
Hallmark is once again supporting Toys for Tots with the launch of four Star Wars itty bittys characters decked in holiday attire.The retailer anticipates … Read the whole story
ELECTRONICS
by Larissa Faw
LG is raising awareness for its Twin Wash machine technology with a multifaceted campaign developed by its agency Hill Holliday. Read the whole story
COMMENTARY
by Malcolm Friedberg, Op-Ed Contributor
Where's it all headed? In my opinion, we'll start to see massive consolidation and uber-marketing systems. Think super-integrated marketing and advertising clouds. Read the whole story