Marketing Daily
Friday, November 6, 2015
  • Motel 6 Shines A Light On Renovations

    "We developed this campaign to be cross platform - and fully synchronized. A full suite of assets have been created in both the analog … Read the whole story

  • For Tiffany, Holiday Joy 'Comes Out Of The Blue'

    The holiday campaign aims to capture the emotions people feel in giving and getting a gift in a Tiffany-blue box. In one spot, a … Read the whole story

  • 'Clean' Eating Offers Opportunities For CPGs

    What does "clean" mean? Clean eaters tend to focus on what's absent from foods and beverages rather than what's present in them, saying that … Read the whole story

  • Cancer Society Brings Emotions To The Fore

    "It's a very empowering campaign [about] putting the control back in the hands of everybody," Daniela Campari, SVP of marketing at the American Cancer … Read the whole story

  • Landor Offers First Company Ranking On Agility

    Landor says the six key traits are principled, adaptive, responsible, multichannel, global, and open. And the traits are represented in areas like product development, … Read the whole story

  • Trump, Live From New York -- But Also Canned, From Iowa

    In a year in which the endless run-up to the presidential election has been all about the outliers, Donald Trump hosts "Saturday Night Live" … Read the whole story

  • In Marketing, Relationships Trump Trendy Techniques

    Is NBA superstar James Harden's endorsement worth $200 million? Adidas thinks so. Read the whole story