Marketing Daily
Monday, January 11, 2016
  • Chevrolet Keeps Real People In Malibu Picture

    The campaign includes :45 cinema ads in 1,200 theaters nationwide, just before movie previews and after the lights have dimmed, per Chevrolet, which says … Read the whole story

  • Mr. Bubble Adds Children's Book To Packaging

    The iconic Mr. Bubble brand, which has been captivating children at bath time for 55 years, is mixing it up to try to connect … Read the whole story

  • Lean Cuisine Apps Filter 'Diet' From Web, TV Content

    To assist in that mental shift, Lean Cuisine's #WeighThis Diet Filter app -- a Google Chrome plug-in -- will block out the words "diet" … Read the whole story

  • Dodge Brothers, Viper Roar Into New Ads

    One of the ads has the cars personify sinister characters, with Viper as the leader. The whole Dodge model lineup meets in the dark, … Read the whole story

  • Brands Need To Work For Consumer Trust

    Verint's Dave Capuano tells "Marketing Daily," "[The] disconnect is between how the organization perceives itself and how it's seen by consumers. Every business ... … Read the whole story

  • El Chapo, The App!

    A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the … Read the whole story

  • Horizon Staffers Channel Adele To Find New Mobile Specialist

    It takes more than traditional employment ads or LinkedIn postings to find talent these days, which is why Horizon Media has created a video … Read the whole story