The Obama administration will budget nearly $4 billion over the next 10 years to steer driverless car technology on the road to viability, safety and acceptance, it announced Thursday. It … Read the whole story
The campaign debuts during the NFL AFC playoffs with a :60 about Acura's approach to vehicle development around precision and innovation. The ad is … Read the whole story
DiGiorno, which is obviously looking to magnify the campaign's social reach through the young influencers' massive follower bases, is encouraging fans to follow the … Read the whole story
Lululemon is benefitting partly from the ongoing love affair with activewear -- especially yoga pants, increasingly worn by those who have never met a … Read the whole story
"We share so many values with Dreamworks Animation, and we thought working with them could add some fun to the story we want to … Read the whole story
Deloitte is entering into a multi-year strategic partnership with the United States Golf Association (USGA) The agreement aims to accelerate the USGA's impact on … Read the whole story
I interviewed lots of people who offered behind-the-scenes stories about Cosby in advertising. Interestingly, two of these stories have to do with Cosby as … Read the whole story
Not a big fan of "relevance." I prefer "irrelevance," since it seems that, these days, everything is relevant to someone, even cat videos. Read the whole story
While the CES crowds queued for a glimpse of the Blaze, I headed off in search of five wearables that could actually be more … Read the whole story
Another year end, another round of marketing-focused predictions for the year ahead. Promises of new technologies, better ROI, and, of course, more engagement with … Read the whole story