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Faced with the imminent loss of its Costco customers and battered by the strong dollar and feisty competition, American Express yesterday said it would cut $1 billion in expenses over … Read the whole story
FOODThe new program will encourage fans to vote at Flavorswap.com, between Feb. 8 and March 21, to determine which of four "classic" Lay's flavors … Read the whole story
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An endorsement is a form of ad, of course. And no endorsement in the history of political discourse has been as mind-blowing as the … Read the whole story
AUTOMOTIVEThe automaker last year launched a dedicated golf ad platform including David Feherty as the brand's first golf ambassador. Feherty, from Ireland, shot three … Read the whole story
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Here comes the autonomous-car confabulation of infrastructure, privacy issues, regulatory cobwebs and an impending legal logjam that will make "Bleak House" read like a … Read the whole story
RETAILGains came across the board in a variety of categories, with games gaining 10.8%, vehicles growing by 9.7%, and building sets climbing 9.4%. And … Read the whole story
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Traditionally, marketing teams have been dominated by copywriters, graphic designers and brainstormers - mostly arts graduates. But those days are gone. Read the whole story
TELECOM"So many new sources of content can become overwhelming, and consumers are going to need help curating it," says Emily Groch, director of insights … Read the whole story
FINANCIAL SERVICESRe/Max LLC is launching a campaign at the end of the month focusing on the true value of real estate agents throughout the home-buying … Read the whole story
Oberto is doubling down on sports stars with a new roster of personalities for its 2016 campaign, including NFL star Rob Gronkowski, baseball all-star … Read the whole story
