Marketing Daily
Monday, January 25, 2016

Top of The News

Johnson Controls To Merge With Tyco; HQ Will Be In Ireland
by Thom Forbes

Milwaukee, Wisc.-based Johnson Controls, which will primarily make car batteries and heating and ventilation equipment once a pending spin-off goes through, has acquired Tyco, the fire protection and security products … Read the whole story

  • AUTOMOTIVE
    New Hybrids For Hyundai; Hydrogen Coming Down Road
    by Karl Greenberg

    At the Washington Auto Show press days, Hyundai's Mike O'Brien, Hyundai Motor America's VP of product planning, started his discussion by concurring that 2015 … Read the whole story

  • RETAIL
    Q&A: E-Commerce Waits Out The Age of Amazon
    by Sarah Mahoney

    While stores struggle to reconcile slower growth in physical outlets with continued strength in online shopping, Forrester is predicting that this year, foot traffic … Read the whole story

  • FOOD
    Steven Tyler To Rock Out In Skittles' Super Bowl Ad
    by Karlene Lukovitz

    Skittles has released a made-for-sharing, two-second GIF featuring Aerosmith frontman Steven Tyler, teasing its Super Bowl ad. Tyler is shown singing into a mic-intriguingly, … Read the whole story

  • TELECOM
    T-Mobile Hits Verizon's 'Balls'
    by Aaron Baar

    T-Mobile is launching the #BallBusterChallenge -- a play on Verizon's ad using colored balls rolling on a track, "to put reality in people's hands … Read the whole story

  • AUTOMOTIVE
    Cars Aren't Driving Gen Z To Buy Them
    by Karl Greenberg

    Millennials are ready for the group home. It's time to move on. Let's talk Gen Z. This is, after all, the first year that … Read the whole story

  • USO Selects JWT For Brand Advertising Campaign
    by Steve McClellan

    JWT Atlanta will lead creative strategy and execution of the United Service Organizations' brand advertising campaign, including repositioning in conjunction with its 75th anniversary, … Read the whole story

  • COMMENTARY
    The Joy Of Stupid
    by Bob Garfield, Featured Columnist

    It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story