Top of The News
by Thom Forbes
Start with a heaping serving of what customers have been clamoring for, then add a dash of unseasonably warm weather and you have the secret formula that McDonald's has been … Read the whole story
BEVERAGES
by Karlene Lukovitz
Like the 30-second spot for the brand's Roarin' Waters from last year, the new organic line's spots feature kids energetically participating in active, outdoor … Read the whole story
ENTERTAINMENT
by Aaron Baar
"We learned that people know the Y and they feel good about it, but when asked to articulate the cause and the charitable focus, … Read the whole story
RETAIL
by Sarah Mahoney
Amanda Parrilli, the Atlanta-based retailer's director of business development for Smart Home, came back from the recent Consumer Electronics Show with some fresh insights, … Read the whole story
TOURISM
by Tanya Gazdik
Tourism Australia has hired Australian actor Chris Hemsworth as the global ambassador for its new $40 million campaign. The campaign includes a global ad … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign also involves digital partnerships, sampling, retail support and a year-long partnership with Life Time Fitness. The latter includes in-club signage plus sponsorship … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Most of the youngest Americans are four times more likely to think people should get a smartphone by the time they're 13 than any … Read the whole story
COMMENTARY
by Dov Yarkoni
Though marketers are definitely looking for tools to consolidate their work and make their life easier, that's not what most are doing in practice. Read the whole story