Chipotle Mexican Grill shut all its more than 2,000 outlets nationwide for four hours at lunchtime yesterday as co-CEOs Steve Ells and Monty Moran led a pep rally cum apologia … Read the whole story
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting on the brand's contest Web site, was slightly outperformed by a Crash runner-up … Read the whole story
Noting lots of volatility, "performance footwear, particularly running and basketball, cooled off in 2015," says Matt Powell, NPD VP/sports industry analyst, "and we saw … Read the whole story
A new deal between General Motors and Kelley Blue Book could mean storm clouds on the horizon for the traditional dealership used-car model. Read the whole story
"What we're finding is a shift with certain consumer segments about how they're contacting their carriers, and it's a shift to self-service," Kirk Parsons, … Read the whole story
The sponsored in-show segment series, "The Great American National Park Tour," has host Conor Knighton driving a Subaru, traversing American bucolic wonders, and revealing … Read the whole story
"Valentine's Day is our high season, which is why we're encouraging more communication," John Volturo, global chief marketing officer, tells "Marketing Daily." Read the whole story
Programmatic is a strategy for automotive brands to consider holistically, not just a way to buy media. Read the whole story