Marketing Daily
Thursday, February 18, 2016

Top of The News

Campbell Putting $125 Million In Fund For Startups
by Thom Forbes

In its ongoing scramble to keep up with consumers - including the folks who ride its elevators - eschewing salt, GMOs, dyes, added sugars, unpronounceable additives and the middle aisles, … Read the whole story

  • HOSPITALITY
    Hilton Launches Largest Campaign Ever
    by Tanya Gazdik

    Hilton Worldwide is urging its customers to "Stop Clicking Around" in its largest marketing campaign in the brand's history. Creative features the classic "Satisfaction" … Read the whole story

  • ENTERTAINMENT
    Sundance TV Gets Weird
    by Aaron Baar

    "[Our] strategy is defined by the classic 'earworm' tactic, which uses song and melody to help consumers remember a particular number," says Jan Diedrichsen, … Read the whole story

  • FOOD
    Snickers Satirizes Retouching In 'SI' Swimsuit Issue Ad
    by Karlene Lukovitz

    In the latest in its "You're Not You When You're Hungry" campaign, Snickers' ads for this year's "Sports Illustrated" swimsuit issue are spoofing the … Read the whole story

  • RESEARCH
    Cars Win Loyalty With Technology, Connectivity
    by Karl Greenberg

    While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second -- same as last year -- … Read the whole story

  • RETAIL
    Q&A: Why Is Digital Simplicity So Complicated?
    by Sarah Mahoney

    For many brands, multiple channels translate into mass confusion. "Marketing Daily" caught up with Leesa Wytock, director of digital activation for brand strategy company … Read the whole story

  • COMMENTARY
    What Girl Scout Cookies Can Teach Us About Brand Affinity
    by Amish Tolia

    Dell and Visa are reaching new consumers by doing good. For the marketing industry at large, this shift away from traditional media channels teaches … Read the whole story

  • Camp + King Selected To Lead Upcoming UGG For Men Campaign
    by Steve McClellan

    The new campaign will feature UGG brand endorser and star NFL quarterback Tom Brady of the New England Patriots. The San Francisco-based agency said … Read the whole story