Marketing Daily
Thursday, February 18, 2016
  • Hilton Launches Largest Campaign Ever

    Hilton Worldwide is urging its customers to "Stop Clicking Around" in its largest marketing campaign in the brand's history. Creative features the classic "Satisfaction" ... Read the whole story

  • Sundance TV Gets Weird

    "[Our] strategy is defined by the classic 'earworm' tactic, which uses song and melody to help consumers remember a particular number," says Jan Diedrichsen, ... Read the whole story

  • Snickers Satirizes Retouching In 'SI' Swimsuit Issue Ad

    In the latest in its "You're Not You When You're Hungry" campaign, Snickers' ads for this year's "Sports Illustrated" swimsuit issue are spoofing the ... Read the whole story

  • Cars Win Loyalty With Technology, Connectivity

    While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second -- same as last year -- ... Read the whole story

  • Q&A: Why Is Digital Simplicity So Complicated?

    For many brands, multiple channels translate into mass confusion. "Marketing Daily" caught up with Leesa Wytock, director of digital activation for brand strategy company ... Read the whole story

  • What Girl Scout Cookies Can Teach Us About Brand Affinity

    Dell and Visa are reaching new consumers by doing good. For the marketing industry at large, this shift away from traditional media channels teaches ... Read the whole story

  • Camp + King Selected To Lead Upcoming UGG For Men Campaign

    The new campaign will feature UGG brand endorser and star NFL quarterback Tom Brady of the New England Patriots. The San Francisco-based agency said ... Read the whole story